marketing mix

  • n.营销组合(即产品特征、价格、广告宣传方式以及营销地的组合,企业可调整这些项目以实现其营销目标)
  • 网络行销组合;市场营销组合;综合营销策略

marketing mixmarketing mix

marketing mix

n.

营销组合

营销组合Marketing mix)是企业为了进占目标市场、满足顾客需求,可以整合、协调使用的可控制因素。包括:(4P)a) 产 …

行销组合

旅馆行销组合(Marketing Mix):5P Product产品、Price价格、Promotion促销、Place通路、People人。

市场营销组合

所谓市场营销组合Marketing Mix)是指企业开展营销活动所应用的各种可控因素的组合。在二十世纪五十年代初,根据需求 …

综合营销策略

新闻,政治,经... ... market n. 市场;产品可能的销量 marketing mix n. 综合营销策略,指定价、 market leader n. 市场上的主 …

销售组合

BEC高级词汇详细版 ... market 市场 marketing mix 销售组合 market penetration 畅销度 ...

行销组合阶段

3)行销组合阶段(marketing mix)行销4P 、行销7P或是行销4C等等。若你们在同一个市场、经营同一种品类、公司规模、行销预 …

销售策略

mix - 英汉词典 ... mix up 混合,混淆,搞糊涂 marketing mix 销售综合方法,销售策略 mix,mixing 混录 ...

1
however, many companies get wrapped up in the technological aspects and neglect to focus on the "human side" of the product marketing mix. 然而,很多公司都只专注于科技领域,而忽略了产品销售的另外一个重要方面“人性”。
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If you'd like to see the marketing mix applied to a real business - then take a look at our Ryanair marketing mix. 如果您想看到的营销组合应用到实际的业务-再看看我们看看瑞安营销组合。
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For a well-designed marketing mix, industry experts advise companies to use the Internet as a supplement to other advertising media. 业内专家们建议,一个精心策划的营销组合应把网上促销作为其他宣传方式的补充。
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In the modern theory of marketing strategy, marketing strategy can be divided into the target market strategy and marketing mix strategy. 在现代营销战略理论中,市场营销战略可分为目标市场战略和市场营销组合战略。
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Borden suggested that all those actions of the company represented a "Marketing Mix" . Borden表示公司的这些行为代表了一个“市场营销组合”。
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Developing standardized products marketed worldwide with a standardized marketing mix . 发展中的标准产品市场与标准市场混合遍及全球。
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As mentioned in our marketing mix section, pricing is always difficult to do and must take into account many considerations. 之前我们提到了在电子商务组合中,定价是一件比较难的事情而且需要考虑很多方面。
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Making small changes in the marketing mix is typically considered to be a tactical change. 市场营销组合的小变化统称被认为是战术转变。
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The results of the mining can provide very useful information to plan the strategy of marketing mix of products for the business. 此探勘结果,对企业在拟订产品之行销组合的策略时,将可以提供非常有用的参考资讯。
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As part of our marketing mix, we'll label the product as a premium item with above-average quality. 作为我们营销组合的一部分,我们要使这一产品成为高品质的象征。
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The research how sports marketing in the marketing mix to influence brand equity is the main focus of this paper. 有关于营销组合中的体育营销如何影响品牌资产的研究是本文的主要研究重点。
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The third portion is the deep analyse for marketing environment and marketing mix of the company. 第三部分是案例分析,主要对伊立浦的营销环境和营销组合进行了深入分析。
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The marketing mix is one of the major concepts in modern marketing. 营销组合是现代营销学的主要概念之一。
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One of the biggest changes to the marketing mix is online purchasing. 对于电子商务组合而言,最大的变化就是网上购物。
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Then explores the marketing mix strategy, including product strategy, channel strategy, price strategy and sales strategy. 接着探讨市场营销组合的方式,包括产品策略、渠道策略、价格策略和促销策略。
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The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. 这门课的目的在于帮助学生以公司策略为依据来审视整套行销组合。
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The research of market characteristics is the basement for determining market segments and optimizing the marketing mix strategy. 市场特征的分析成为确定乡村旅游细分市场、优化营销组合策略的基础。
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Define the offer; develop the marketing mix (product, price, production network, promotion) and coordinate with Operations and QC. 确定报价,发展市场分类(产品,价格,生产网络,推广)并协调运营和质检部门。
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Perception - relevance to sensitivity in operation of the marketing mix variables e. g. advertising. 理解—与操作营销的混合因素中的敏感性相关;比如广告推广。
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The marketing mix of industrial products and partnership will cause influence on customer satisfaction directly. 工业品行销组合策略与夥伴关系皆会直接对顾客满意造成影响。
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Another way to think about the marketing mix is to use the image of an artist's palette. 另一种方式去思考营销组合是使用了一个艺术家的调色板图像。
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Selling and advertising are only part of a larger marketing mix. 销售和广告只是市场营销的一小部分。
23
Social marketing also adds a few more "P's. " At the end is an example of the marketing mix. 社会营销又增加了一些“P”,本文结尾是一个营销策略组合的实例。
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Marketing mix theories have undergone a continuous history, in which they got mutually complemented and perfected. 营销组合理论的具有连续性。新旧组合理论不是相互替代而是相互补充和完善。
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Broadly defined, optimizing the marketing mix is the primary responsibility of marketing. 从广义上来说,市场营销的主要职能是找到最好的市场营销组合。
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This paper focuses on the two points: one on relationship market, the other on relationship marketing mix. 本文重点讨论两个问题,一个是关系营销的市场问题,另一个是关系营销的组合问题。
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iii the application of marketing mix . based on the thorough analysis , - we use pc marketing as the example of the application. 第三章,在前面深入研究的基础上,以家用计算机为例说明营销策略组合的应用。
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Chapter 2 introduces related marketing theory, including marketing environment theory, STP theory, and marketing mix theory. 第二章介绍了相关的营销理论,包括营销环境理论,STP理论,营销组合理论。
29
The legacy of this can still be seen in the traditional four P's of the marketing mix. 遗留下来的这仍然可以看到在传统的4个P的的营销组合。
30
In the marketing mix, with particular emphasis on positioning and decision-making relationship. 在营销组合上,尤其强调定位与决策的关系。